Amex GBT has already told your corporate buyers what your 2027 rate increase should be - In Madrid it's somewhere between 6.1% and 9.2%. The biggest corporate travel agency has told buyers to plan on the low end, and they'll have read it before they answer your RFP..

Sep 28, 2026 • Hospitality

Your guest keeps checking the price after she books. She cancels while it's still free. - Four in ten travelers keep watching the price of a room they've already booked. Two million real bookings show what they do when a hotel nearby gets cheaper, and why the cancellation costs you more than it costs the OTA..

Sep 28, 2026 • Hospitality

Two chains rewrote their price guarantee, and only one made it easier to collect - Marriott's best-rate guarantee now stops at two guests and needs a claim form. Radisson's just drops the rate. Your own guarantee page looks more like Marriott's..

Aug 21, 2026 • Hospitality

You priced the room for thirty years; the guest is the new unit - From Orbitz steering Mac users in 2012 to a Senate hearing on "real-time desperation" this month, the price has been migrating from the room to the person - and agentic booking is what finally cuts the hotel out of pricing its own guest.

Aug 14, 2026 • Hospitality

Dynamic rates are the lock-in, not the fix. - The stale wholesale rate frozen since last winter is real, and dynamic connectivity fixes it. The fix is a live wire into your systems that switches on with a click and off with a project — and that trade never makes the sales sheet..

Jul 22, 2026 • Hospitality

Marriott's price guarantee now stops at two guests - Marriott's Best Rate Guarantee now matches third-party rates only for bookings of up to two guests — carving out families and groups, the segment most prone to OTA leakage..

Jun 24, 2026 • Hospitality

Revenue managers used to set the price. Now they read it. - Across every channel, the price became something a hotel receives, not makes — and the value of the job moved with it, from the decision to the diagnosis..

Jun 19, 2026 • Hospitality

RoomPriceGenie now tells hoteliers why the rate changed - A new feature from RoomPriceGenie surfaces the reasoning behind each rate recommendation — and flags when a hotel's own pricing rules are costing it revenue.

Jun 19, 2026 • Hospitality