OTAs business model well-suited to Europe’s small and medium-sized hotels

Booking.com on how online travel platforms deliver economic benefits

Jan 12, 2023

Booking.com's PR turns to the latest Oxford Economics study to illustrate that online travel platforms continue to substantially impact Europe’s travel and tourism sector, accruing benefits for hoteliers and holidaymakers alike.

Key takeaways

  • OTAs provide instantaneous global visibility, and empower independent hotels to stay internationally competitive;
  • Incremental bookings - which are generated thanks to OTAs - went predominantly to independent small- to midsize hotels;
  • OTAs help to bridge the gap between rural and urban bookings.

Get the full story at Booking.com

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.