OTAs business model well-suited to Europe’s small and medium-sized hotels
Booking.com on how online travel platforms deliver economic benefits
Booking.com's PR turns to the latest Oxford Economics study to illustrate that online travel platforms continue to substantially impact Europe’s travel and tourism sector, accruing benefits for hoteliers and holidaymakers alike.
Key takeaways
- OTAs provide instantaneous global visibility, and empower independent hotels to stay internationally competitive;
- Incremental bookings - which are generated thanks to OTAs - went predominantly to independent small- to midsize hotels;
- OTAs help to bridge the gap between rural and urban bookings.
Get the full story at Booking.com