Booking.com is wait-and-see on generative AI
The company wants to avoid releasing technology before it is ready or has a real purpose
A task force at Booking.com is dedicated to exploring how generative AI could be integrated into the platform, but just to be clear - the company is not rushing into anything. “There’s certainly a place for it at Booking.com. We’re sure of that,” says CTO Rob Francis.
Key takeaways
- One of the top issues right now is the limited data that powers OpenAI, which lacks details, like a restaurant’s hours of operation;
- Another is the concern of privacy as companies are handling larges swaths of data;
- There’s also the issue of ethics and transparency, making sure there is no bias creeping into the AI model;
- The need for more computing power means using more energy, so there needs to also be a focus on developing efficient algorithms.
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