The best and easiest place to book a stay in the US - and find the widest choice of accommodations - is through Booking.com
Natalie Wills, Vice President of Brand at Booking.com, shares how the OTA is accelerating growth and top-of-mind awareness in the US through its brand marketing investments – and what that means for its lodging partners.
Get the full story at Booking.com Partner Hub
Alipay+ and the future of mobile payments in travel - The strong growth of Alipay+ in 2024 reflects a broader trend within the travel industry: the increasing adoption of mobile and digital payment solutions.
OTAs get more visibility thanks to DMA - Europe's Digital Markets Act (DMA) is changing the way users interact with hotels through Google, the dominant search engine in the EU.
IHG Hotels & Resorts embraces the future of travel planning - Innovative technology taps into the subconscious to uncover true travel preferences in less than 60 seconds.
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