's travel predictions for 2024

Where in years past travel has been a means to escape life, is releasing research that shows that travel is life in 2024

Oct 19, 2023

As 2023 enters its final months and 2024 optimistically appears on the horizon, numbness and detachment loom as a result of the perma-crisis, including increased cost-of-living and climate change concerns.

Key takeaways

  • In 2024, travelers will feel more alive by creating their very own epic alter egos on vacation, with more than a third (37%) making up stories about their real life to people they meet on their travels;
  • Heat has officially had its vacay heyday, with scorching temperatures pushing the mercury to record-breaking levels and causing heat waves around the world. Sweltering conditions are accelerating a rise in travelers chasing cooler climes to revive and refresh themselves;
  • Culinary excavators are bucking next-gen food trends in favor of preserving the true craftsmanship of traditional dishes; leaning on gastro-tourism to embrace the unique history, geography and produce that makes for one-of-a-kind cuisine that will awaken the senses.

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