Boosting direct bookings with the right direct booking benefits
Offering attractive direct booking benefits is not just a complementary strategy - it's a potential game-changer
Directly competing on price becomes a tall order, which often hotels and resorts find challenging to win. So, finding an alternative way to draw direct bookings becomes essential, especially for high-end hotels and luxury resorts.
Key takeaways
- It's not just the room rates that influence guests' booking preferences - most luxury travelers seek the best value for money rather than securing the cheapest deal;
- They are keen on experiencing the luxury, the exclusivity, and the unique services that make their stay memorable. This is where a fine selection of direct booking benefits can boost direct conversions;
- A new survey indicates that resort credits, which guests can use for spa treatments, dining, transport, and other amenities, are the top-ranking benefit when paired with a spa treatment discount, tallying 8.42% of responses.
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