Building discounts into your revenue management strategy

It’s a challenging time for hotel revenue managers. Travelers want more value for their money, and hotels need to reduce costs and drive revenue

May 2, 2023

While managing a range of channels can add complexity, it allows for experimentation at scale. This approach gives revenue managers more opportunities to tailor offers and pricing strategies to attract their ideal guests.

Key takeaways

  • Though it may seem counterintuitive to maximizing revenue, offering discounts with Expedia Group’s Members Only Deals can return dividends for hotels and reduce costs;
  • Travel partners gain more bookings from the most sought-after, high-quality travelers who book earlier, stay longer and cancel less frequently;
  • Offering deeper discounts helps drive better sort position for hotels in Expedia Group’s marketplace, which in turn drives higher visibility, better conversion and more production.

Get the full story at Expedia

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