Cendyn acquires hotel digital marketer WIHP
The merger creates a digital ecosystem that empowers hoteliers to generate profitable revenue growth driven through their direct booking channels
Cendyn, a catalyst for digital transformation in the hospitality industry, announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn’s quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings.
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