Choice Hotels calls on Wyndham to engage in discussions
Existing offer rewards Wyndham shareholders well in excess of the present value that could be achieved through a rational Wyndham standalone plan
Choice Hotels International called upon the board of directors of Wyndham Hotels & Resorts to engage in good faith discussions so that shareholders of both companies can benefit from the compelling combination.
Key takeaways
- The combined company would enhance competition against larger industry participants with strong balance sheets and an established market presence across multiple segments;
- Many of these competitors have launched brands focused on the Economy and Midscale segments and are actively marketing to hotel owners in those segments;
- Large, branded alternatives for hotel owners and guests are already present across the Economy and Midscale segments, including Best Western, Extended Stay America, G6 (Motel 6), Oyo, Red Roof Inn, and Sonesta, which would continue to provide multiple options to both current franchisees or hotel owners considering adopting a brand.
Get the full story at Choice Hotels International