Ctrip to integrate Baidu’s ChatGPT-style Bot into tourism services

The Chinese OTA has become one of the first partners to trial Baidu’s ChatGPT-style ERNIE Bot ecosystem

Feb 16, 2023

ERNIE Bot, dubbed ‘Wenxin Yiyan’ in Chinese, is an AI-powered language model developed by the country’s tech behemoth Baidu. It will complete its internal testing before being made available for free to the public in March.

Ctrip is set to integrate the functions provided by ERNIE Bot to elevate its business explorations in multiple travel spheres and optimize online customer services propelled by AI technologies, as well as leading the transformation of the domestic travel industry.

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