DerbySoft and The Hotels Network partner

The partnership optimizes hotels’ direct channel performance by leveraging THN's suite of conversion and personalization products

Mar 10, 2023

Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions.

Key takeaways

  • THN’s innovative technology uses machine learning techniques to predict user behavior and effortlessly personalize campaigns for each and every user;
  • Combined with DerbySoft’s quality traffic acquisition, client hotels will see an instant boost to their direct bookings as well as their loyalty program performance;
  • A recent metasearch study conducted by THN and DerbySoft with a mutual client hotel aimed to analyze the impact of personalizing the user experience on website conversion rates.

Get the full story at The Hotels Network

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.