DerbySoft and The Hotels Network partner
The partnership optimizes hotels’ direct channel performance by leveraging THN's suite of conversion and personalization products
Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions.
Key takeaways
- THN’s innovative technology uses machine learning techniques to predict user behavior and effortlessly personalize campaigns for each and every user;
- Combined with DerbySoft’s quality traffic acquisition, client hotels will see an instant boost to their direct bookings as well as their loyalty program performance;
- A recent metasearch study conducted by THN and DerbySoft with a mutual client hotel aimed to analyze the impact of personalizing the user experience on website conversion rates.
Get the full story at The Hotels Network