EV chargers emerge as top booking driver for Hilton
Hotels race to meet rising demand from eco-conscious, affluent travelers
Electric vehicle charging stations are now Hilton.com’s highest-converting amenity, signaling a shift in traveler priorities as sustainability becomes a decisive factor in booking decisions. Major hotel brands are rapidly expanding their EV infrastructure to capture this growing and lucrative market segment.
Key takeaways
- Hilton’s top-converting amenity: EV charging stations now drive more completed bookings on Hilton.com than pools, restaurants, or free breakfast.
- Large-scale rollout with Tesla: Hilton plans to install up to 20,000 chargers across North America, creating the hotel industry’s largest overnight charging network.
- Industry-wide expansion: Marriott, Radisson, Hyatt, Accor, and others are aggressively expanding their charging infrastructure, with Marriott reporting over 7,000 chargers worldwide.
- Growing U.S. and European availability: Around 25% of U.S. hotels now offer EV charging, with rapid growth in Europe, including ultra-fast chargers at select Radisson properties.
- High-value traveler segment: EV owners tend to have household incomes above $100,000, making them an attractive demographic for hotel brands seeking increased revenue.
- Airbnb sees similar trends: Listings with EV chargers are booked for more nights and generate higher income than those without, reinforcing the amenity’s value.
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