Netflix’s first global ad campaign comes from Expedia

The OTA will be the first global advertising partner to activate a multi-market campaign on Netflix’s ad-supported plan throughout 2024

Feb 6, 2024

The first-of-its-kind partnership marks a significant step in Expedia Group’s ambition to further accelerate global expansion while reinforcing Netflix’s multi-country advertising offering to advertisers and members, now reaching more than 23 million global monthly active users.

Key takeaways

The collaboration kicks off in Japan this month as Expedia re-establishes its position with a significant national campaign;

Additional markets in the advertising partnership include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil;

Netflix will air Expedia’s localized creative in each of the respective countries, with several launching through February.

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