Expedia increases investment in travel advisors
The OTA sees a lot of potential in it's Travel Agent Affiliate Program (TAAP) that serves travel advisors
In the past year, Expedia has upped its investment in TAAP both in terms of staff and technology, calling it a "foundational year" in terms of technology, with a number of features set to launch in 2024.
Key takeaways
- TAAP is used by more than 35,000 travel agencies and over 100,000 advisors in some 30 markets. Revenue was up 26% year over year in Q3 2023;
- Today, TAAP's booking platform for advisors looks similar to what a consumer might see on Expedia. It is also investigating in generative AI as a complementary tool for travel advisors.
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