Expedia on roque hotel wholesale rates
Expedia CEO Peter Kern pled his case to hotel owners: Take seriously the billion-dollar issue of wholesale rates being misused online
Kern spoke on-stage at the Americas Lodging Investment Summit (ALIS) in Los Angeles, complaining that some agencies are breaking the rules. “Wholesale rates get out in the world where they’re unintended, and ‘unintended’ means they are available at the retail marketplace on other OTAs [online travel agencies] and comparison sites,” Kern said. “All of a sudden, people are showing up at your front desk with a rate that your desk doesn’t know how the hell it got there.
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