Expedia redefines traveler engagement with social media
The company's new marketplace simplifies travel with recommendations from top influencers
Today, travel planning often starts with a single source of ideas and inspiration: social media. Many people explore destinations vicariously through their favorite travel influencers. Social media and content creators have had a significant impact on how people travel, effectively becoming the new travel agents.
Key takeaways
- Travel shopping habits have changed, with nearly 80% of people finding inspiration through social media and influencers;
- Travel influencers are highly trusted, with up to 69% of consumers relying on their booking advice;
- To address this trend, Expedia launched Travel Shops - a unique, shoppable storefront that streamlines the travel booking experience.
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