First-party data strategies to increase travel bookings

How to navigate the post-summer marketing landscape with data-driven insights

Sep 15, 2023

A strong first-party data strategy relies on three key pillars: hashed emails, first-party cookies, and historical data. These pillars form the foundation of first-party data, offering vital customer insights for more effective targeting.

Key takeaways

  • Email addresses are becoming digital passports for customers, serving various functions while complying with privacy regulations;
  • First-party cookies, already used on your website, enhance the user experience by remembering preferences like language choices;
  • Historical data, often stored in CRMs, provides valuable insights into customer behavior and preferences, including in-person interactions.

Get the full story at The Drum

Related must-reads