FITUR 2023: Recap

Everyone is looking at what’s next in regard to the digital transformation of the guest journey to provide great guest experiences

Feb 2, 2023

FITUR 2023 provided a glimpse into the future of the travel and tourism industry and highlighted the importance of sustainability, digitalization, networking, diversification, and innovation for hotels and other accommodation providers.

Key takeaways

  • Sustainability: The event emphasized the importance of sustainable tourism and the need for hotels and other accommodation providers to adopt;
  • Digitalization: The fair highlighted the increasing use of technology and digital platforms in the hospitality industry and the need for hotels to adapt to these changes in order to stay competitive;
  • Diversification: The event showcased the growing importance of diversifying hotel products and services in order to meet the changing demands of the market.

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