Five hospitality tech trends for 2024

Many historically have viewed the hotel industry as lacking in tech innovation, but 2024 is likely to be a year of significant change

Artificial intelligence has garnered most of the headlines in technology recently, and it will continue to be the major focus this year. But experts say how hoteliers interact with the technology could shift.

Key takeaways

• Much of the AI focus so far has been outward-facing generative AI, such as ChatGPT, but the opportunities for growth in hotels aren't necessarily customer-facing;
• Hoteliers need to broaden the discussion about artificial intelligence to include opportunities for automation since labor shortages are a continuing issue;
• A lot of the investment in hospitality tech this year will be built around back-end systems that more seamlessly flow together, and unifying many of the varying systems hotels have to work with;
• Ransomware attacks against major hospitality companies are likely to spur a new wave of investment and focus on cybersecurity this year as more executives see how serious of a liability it can be to not take it seriously.

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