Five truths for travel marketers in 2023

The travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business

Feb 13, 2023

Generative AI can and should be leveraged for tasks like generating website metadata, templated product descriptions and even email copy. But start using it for brand storytelling or drafting your company’s mission statement, and it will likely betray you.

In this hyper-polarized world where consumers crave authenticity from brands, marketers would be wise to practice restraint with tools like generative AI, using it as a complement, not a replacement.

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