Fundamentals of search engine optimization and marketing

How to get the most out of your marketing budget while optimizing organic search and paid placements

Dec 19, 2022

In our latest guide, we breakdown the differences and nuances between these two digital marketing pillars by intention, investment, and metrics.

  • Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your digital marketing strategy;
  • A lot of the success comes down to understanding how to best utilize each tactic to drive bookings, attract new guests and increase brand awareness.

Download the guide at Cendyn

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