Google begins showing ads in AI search results

How AI Mode advertising signals a shift in search behavior and competition

Google has started testing ads directly inside its AI Mode search responses, placing sponsored results at the bottom of AI-generated answer cards. Ads, which closely resemble organic AI link cards, have been spotted both inside and outside Google’s Labs interface. The move highlights Google’s growing emphasis on monetizing AI-driven search as consumer behavior rapidly shifts toward AI-assisted product discovery. It also sets the stage for a competitive landscape in 2026 as OpenAI prepares its own ad-supported rollout.

Key takeaways

• Ads integrated into AI Mode: Google is now displaying sponsored results within its AI-generated responses, mimicking the design of organic AI link cards.
• Shift in consumer shopping behavior: BrightEdge reports a 752% year-over-year surge in AI-driven traffic to ecommerce sites, signaling a major change in how consumers discover products.
• Category-specific spikes: Grocery, furniture, and apparel sectors have seen dramatic increases in AI visibility, marking AI’s first major role in holiday shopping.
• Growing advertiser interest: With ChatGPT preparing for its 2026 rollout, advertisers will soon choose between multiple AI engines for targeted reach.
• Ongoing feature experimentation: Google continues testing new UI elements—such as product comparison checkboxes—to enhance commercial queries in AI Mode.
• Potential for autonomous purchasing: Experts suggest AI-driven search may evolve toward autonomous ordering, where agents compare products and complete purchases.

Get the full story at MediaPost