Google enhances vacation rental listings

Primary enhancement in Google’s update is the introduction of structured data markup, a feature particularly advantageous for smaller vacation rental partners

On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay - whether it’s a cozy cabin or a large house - will be quicker and easier for travelers.

Key takeaways

• By integrating structured data markup into their websites, these partners can significantly boost the visibility of their listings on Google Search, thereby extending their reach to potential clients;
• At the same time, Google continues to support larger partners through the existing feed method. This approach is tailored to suit partners of all sizes, especially those managing multiple domains and brands;
• By offering both methods, Google effectively caters to the diverse needs of the vacation rental provider community, demonstrating its commitment to inclusivity and support for partners across the spectrum.

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