Google launches new tool to drive direct hotel bookings

Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels

Mar 8, 2023

Powered by Google’s AI, Performance Max for travel goals helps you easily expand your hotel’s reach and drive more direct bookings across Google. With one easy-to-set-up campaign, you can reach people in the important moments when they’re planning their trips.

Key takeaways

  • Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Google Maps, Search, YouTube and Hotel Ads (coming later this year);
  • The Insights page can help you better understand your performance, customers and business through information like demand forecasts and search trends;
  • Advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action.

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