Google Hotel Ads testing new local three-pack entry point

Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic

Feb 17, 2023

When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is driven through Google Hotels Ads.

The local three-pack has existed with minimal updates for years. But now, that user experience and interface appears to be under a test from Google.

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