Google intros new AI-powered travel search features

The company's new AI-powered search experience might have gotten a mixed reception, but that isn't slowing down its feature roadmap

Jun 15, 2023

Google announced new capabilities, some of which it previously previewed at its I/O conference, heading to Search Generative Experience (SGE) - the moniker for its experimental search experience - focused on travel and shopping.

Key takeaways

  • Now, when a user asks questions about a place or destination in Google Search (e.g. “Is this restaurant good for large groups?”), they’ll see a snapshot that brings together information from across the web as well as reviews, photos and business profile details submitted by business owners;
  • And when shopping for a product - Bluetooth speakers, say - SGE will show factors to consider along with product descriptions, reviews, ratings, prices, images and recommendations;
  • A soon to launch new Add to Sheets experiment will allow users to insert a search result directly into a spreadsheet and share it with friends or family.

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