Google is set to release an AI powered search engine

Amid rumors of Samsung dropping Google for Microsoft’s BingChat, the search engine giant has geared up to make amends for the past

Apr 18, 2023

After a botched up Bard launch, Google has been more cautious with its next big AI deliverable codenamed Magi. A personalized search engine to rival the likes of ChatGPT and BingChat by Microsoft, Project Magi is set to release within a month per some reports.

Key takeaways

  • The new search engine would “learn what users want to know based on what they’re searching;
  • Magi would allow searchers to complete transactions, such as buying shoes or booking flights. This would allow searchers to complete financial transactions, all while still incorporating the existing - and lucrative - Google search ads;
  • Search is changing incredibly fast and over the next several months will be fascinating to see how search ads, SEO and other forms of marketing change with it.

Get the full story at The New York Times and Search Engine Land

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