Google launches new hotel result pages in Europe

Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA)

Feb 2, 2024

The new Google SERP in according to EU DMA regulations was launched two weeks ago. Lluc B. Penycate, who does a lot of hotel based SEO across the world, including a lot in Europe, has documented a lot of the changes in his video.

Key takeaways

  • The hotel local pack no longer links to Google Hotels, the Google Business Profile is shown now;
  • Places Sites module replaces find results model (either above or below the local pack);
  • A new rich results carousel gallery is shown for some pages.

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