Google Search Generative Experience's impact on search

SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience

Nov 29, 2023

Google’s Search Generative Experience (SGE) has been reshaping the landscape of search technology. With its presence now in over 100 countries, it stands as a testament to the evolving role of generative AI in search engines.

Key takeaways

  • As Google’s SGE reshapes the future of search, it necessitates a shift in SEO and marketing strategies;
  • Businesses must ensure that their content not only demonstrates expertise and authority but also exudes authenticity and reliability, factors that SGE likely prioritizes when selecting sources for generating responses;
  • Reputation management gains new importance in the SGE era. A strong, positive online reputation can influence how SGE perceives and ranks content.

Get the full story at Techopia

Related must-reads