Google Search's guidance about AI-generated content

Google reiterated and clarified some of its advice about AI-generated content

Feb 9, 2023

In short, Google does not care who – or what – writes your content, as long as that content is written to help people and not to manipulate the search results.

Key takeaways

  • The company focuses on the quality of content, rather than how content is produced;
  • Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts;
  • AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.

Get the full story at Search Engine Land and Google

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.