Google Search's guidance about AI-generated content

Google reiterated and clarified some of its advice about AI-generated content

Feb 9, 2023

In short, Google does not care who – or what – writes your content, as long as that content is written to help people and not to manipulate the search results.

Key takeaways

  • The company focuses on the quality of content, rather than how content is produced;
  • Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts;
  • AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.

Get the full story at Search Engine Land and Google

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