Google still 210x bigger than ChatGPT in search

AI search tools are growing fast, but Google’s dominance remains almost untouched - especially in discovery

While ChatGPT’s usage is rising, it still handles just a fraction of the world’s daily search activity. New data from SparkToro shows Google processes around 14 billion searches per day — about 210 times more than ChatGPT’s 66 million “search-like” prompts.

Key takeaways

• Massive scale gap: Google processes roughly 14 billion searches daily versus ChatGPT’s 66 million, keeping a 210x lead.
• Growth from API use: Much of ChatGPT’s overall prompt growth comes from API integrations rather than direct user searches.
• Search-intent prompts: Only about 21% of ChatGPT interactions resemble searches, according to Harvard/OpenAI research.
• AI referrals remain tiny: AI-driven search referrals account for less than 1% of total traffic online, per BrightEdge data.
• Adoption fuels both sides: Users adopting AI tools tend to increase, not decrease, their Google search activity.
• Perspective check: Despite the hype, AI search remains niche — Google still dominates how people discover and access information.

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