Google unveils digital marketing playbook amidst privacy changes

Whether marketers have already introduced a privacy strategy or are just getting started, the guide is a great starting point

Jun 5, 2023

Google provided essential details about its privacy and measurement solutions in its digital marketing playbook. In the 31-page guide, Google outlines need-to-know updates for advertisers that will affect how performance is measured and how to connect with consumers in a meaningful way.

Key takeaways

  • Google's playbook provides privacy and measurement solutions for digital marketing;
  • The playbook addresses consumer privacy expectations and impending regulations;
  • It emphasizes building relationships with first-party data and using tools for accurate measurement.

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