Google’s new search guidelines on AI-generated content

AI-produced content will create a massive opportunity for skilled writers and marketers

Mar 22, 2023

Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine.

Key takeaways

  • Both, Google and Bing, are racing to establish themselves as responsible curators of AI content;
  • Google is still focused on helpful content, regardless of the technology used to produce it;
  • However, Google is not giving you the green light to have ChatGPT write for you and call it a day.

Get the full story at Search Engine Land and Google

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