Google's SGE may harm brand visibility and search traffic

A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility

Mar 28, 2024

A new Authoritas study indicates that Google's AI-driven Search Generative Experience (SGE), undergoing testing with a select user base, may have negative effects on brand exposure and natural search traffic.

Key takeaways

  • Upon expansion of an SGE box, the top organic result typically decreases by more than 1,200 pixels, substantially diminishing visibility;
  • 62% of SGE links originate from domains not among the top 10 organic results;
  • Embracing generative search might necessitate an adjustment in SEO tactics, emphasizing long-form content, authoritative perspectives, and multimedia presentations.

Get the full story at Authoritas

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