Growing contribution of metasearch to direct revenue

2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019

Feb 9, 2023

Although the number of metasearch bookings grew by 41% between 2019 and 2022, the total number of direct bookings grew at a much higher rate of 98%, diluting the share of metasearch bookings.

Despite losing share in 2022, metasearch will most-likely regain share as digital marketing budgets stabilize, Google increases the visibility of Google Hotels, and other metasearch players facilitate the onboarding of more properties with commission-based participation models.

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