Handwritten Collection - a new portfolio from Accor

The Handwritten Collection is designed with the needs of independent hotel owners in mind

Jan 23, 2023

With the creation of Handwritten Collection, Accor is broadening its brand portfolio and midscale hotel offerings and will look to replicate the success it has achieved with the group’s collection brands across other segments.

Key takeaways

  • Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts;
  • Support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity.

Get the full story at Hotel Designs

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