HBX Group launches Sponsored Listings

Hotels can secure top positions or multiple slots in search results, ensuring visibility when travel advisors are actively booking

HBX Group has introduced Sponsored Listings, giving hotels a new way to increase visibility within Hotelbeds and Bedsonline at the exact moment travel advisors are comparing and booking options. The format allows properties to pay for premium placement in search results, helping them stand out in a highly competitive B2B environment. With a simple, tier-based model and clear performance reporting, hotels can align exposure with their commercial priorities and measure results. The move signals a broader shift toward paid visibility within B2B distribution, with early results indicating strong engagement potential.

Key takeaways

• Control your visibility at booking moment: Hotels can secure top positions or multiple placements in search results, ensuring they are seen when agents are making booking decisions.
• Simple, predictable pricing model: The bid-free tier system allows hotels to plan spend and exposure without the complexity of auction-based advertising.
• Measure impact on revenue: Detailed reporting on impressions, clicks, and bookings helps hotels evaluate ROI and optimize campaigns based on performance.
• New lever within b2b distribution: Sponsored Listings introduce a paid visibility layer in Hotelbeds and Bedsonline, expanding beyond traditional distribution mechanics.
• Access higher-value demand: The HBX network is heavily driven by international travelers who book earlier, stay longer, and typically generate higher ADRs.
• Early signs of strong conversion: Initial campaigns show up to 4% click-through rates and one booking per 46 impressions, suggesting meaningful conversion potential.
• Focus on profitable demand mix: The model is designed not just to increase volume, but to help hotels attract more valuable bookings and improve overall revenue quality.

Source: HBX Group

Enjoying this analysis? Hospitality.today delivers daily insights on hotel distribution, AI trends, and travel commerce — straight to your inbox. Subscribe for free at Hospitality.today →