Hilton launches food and beverage consultancy

Stir Creative Collective will develop original F&B concepts and brands for Hilton’s affiliated partners and independent hotel operators

Jan 23, 2024

Stir offers a la carte services in strategy, concepting and branding. Those services include market studies and analysis, “holistic” multi-concept hotel and resort planning, original restaurant and bar concept development, menu creation, pre-opening support and marketing and public relations guidance.

Key takeaways

  • Hilton launched Stir Creative Collective, an in-house consultancy that will develop original food and beverage brands and concepts;
  • Stir will provide a la carte services and commercial solutions to owners, operators and hotel teams in the Americas as well as Europe, the Middle East and Africa;
  • The hotel F&B landscape is evolving, as luxury and lifestyle hotels cast themselves as dining destinations and guests pivot away from room service.

Get the full story at Hotel Div

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