Hilton tests new ways to personalize guest bookings

Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization

Mar 30, 2023

Hilton transitioned its central reservations system into the cloud in 2020, enabling guests to book connected rooms, but it is testing several new features to more deeply personalize guest bookings and stays.

Key takeaways

  • One pilot would enable guests to pre-book meals on a sometimes-sporadic schedule, as well as features such as parking, late checkout, and pet services as part of packages;
  • Packages of pre-booked features such as meals and parking are among three or four things Hilton is piloting;
  • Some of these features - but not necessarily all - would eventually be distributed to OTAs such as Booking.com and Expedia.

Get the full story at Yahoo! Finance

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