Hilton trends report on travel in the year ahead

Travelers of all ages value connectivity and personalization, seek out culture and unique experiences and embrace new business travel trends as travel boom continues

Oct 6, 2023

According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before.

Key takeaways

  • Personal wellness matters to travelers, and even more specifically, there will be an increased focus on savoring a good night’s sleep while away from home – a trend that has accelerated after the challenges of the last few years heightened travelers’ desire for rest and relaxation;
  • In 2024, travelers will seek out consistent and seamless experiences that are hyper-personalized to their needs, from booking to on-property experiences;
  • Dining, culture and connections are inspiring leisure travel decisions as people increasingly prioritize the purchase of experiences over things;
  • Ways of work have transformed significantly following the pandemic, including blended leisure and business travel, increased length of stays and the rising popularity of secondary markets for meetings and events.

Get the full report at Hilton

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