Hilton’s ambitions for a hotel-apartment hybrid

The company is expected to announce a new apartment hotel brand within the next couple of months

May 1, 2023

The move will come as the operator continues to expand its portfolio beyond premium and luxury hotel brands, and as more activity happens in the extended-stay and long-stay segments because of a lack of U.S. supply.

Key takeaways

  • The new brand will be all new construction rather than conversions, at least at first;
  • It’s like an apartment efficiency meets hotel, with average length of stay of 20 to 30 days versus the 5 to 10 range of extended-stay brands;
  • The company's growth plan for the new brand are similar to the ones of Home2 over the next ten years.

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