Hopper cuts 30% of staff

The company is continuing to invest in fast-growing areas of its business including expanding lodging offering

Oct 4, 2023

The company said it was running many initiatives that were not revenue-generating in the past, but as financial resources are no longer unlimited it recognizes the importance of achieving profitability and aims to reduce its expenditure quickly to reach a break-even point at the earliest opportunity.

Key takeaways

  • The company will pull back on marketing in some territories, including in Asia, where its eponymous consumer travel-booking app still hasn’t yet gained many customers.
  • Hopper has distinguished itself from other OTAs by offering a unique set of high-margin ancillary financial products for travelers built using machine learning that leverages vast data sets obtained from travel booking systems.
  • Expedia ended a five-year partnership providing lodging inventory to Hopper, saying its ancillary products “exploit consumer anxiety and confuse customers, leading them to purchase services they neither need nor fully understand.”

Get the full story at The Globe and Mail (by subscription only)

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