Hopper terminates Booking.com partnership

Fearing another Expedia-like breakup, Hopper abruptly ended its hotel partnership with Booking Holdings a week ago

Oct 10, 2023

Hopper feared another blow to its reputation if a second major online travel agency, namely Booking.com, went public about a soured partnership so soon after Expedia Group did so in July, several travel industry sources and former employees said.

Key takeaways

  • Hopper was concerned how these hits on its brand reputation would impact business-to-business partnerships, such as with Capital One and other future distribution partnerships, as well as with existing airline partners, sources said;
  • Hopper announced a deal on September 27 that expanded its supply relationship with wholesalers Hotelbeds and WebBeds before Hopper disconnected Booking.com;
  • According to Skift, Hopper has now focusing on direct hotel relationships after two of the biggest online travel agencies in the world departed as partners.

Get the full story at Skift (by subscription only)

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