Hospitality industry witnesses the Gen-Z influence

As the first generation of digital natives, Gen Z places significant importance on seamless online communication and connected experiences

Aug 9, 2023

The hospitality landscape is undergoing a seismic shift as it adapts to cater to the distinct preferences and demands of Gen Z, a demographic that is expected to represent 50% of travelers by 2027.

Key takeaways

  • With Gen Z taking centre stage, the transition from millennial-focused marketing strategies to those tailored for Gen Z is a crucial evolution;
  • Gen Z’s proclivity for digital interactions leads to a prioritization of online engagement, creating thought-provoking and interactive content that resonates with them;
  • Recognizing that Gen Z values experience over products, hotels are enhancing entertainment and social spaces equipped with interactive technologies.

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