Hospitality Solutions rebrands as Aven Hospitality

Formerly known as Sabre Hospitality Solutions, the company positions itself for AI-driven hotel distribution and operations

Hospitality Solutions has rebranded as Aven Hospitality, marking its transition into an independent hospitality technology provider following its separation from Sabre Corporation. Formerly known as Sabre Hospitality Solutions, the company now positions itself as a unified software platform designed to help hotels manage operational complexity, fragmented distribution, and evolving guest discovery and booking behaviors. Led by CEO Teresa Mackintosh, Aven Hospitality emphasizes a hotel-first strategy rooted in its SynXis platform heritage. The rebrand signals a strategic focus on integration, speed, and readiness for emerging AI-driven commerce models in hospitality.

Key takeaways

• Rebrand and independence: Hospitality Solutions is now operating as Aven Hospitality, reflecting its status as an independent company established in 2025 after separating from Sabre.
• Clear break from Sabre identity: The new brand clarifies the company’s evolution from Sabre Hospitality Solutions into a standalone hospitality-focused technology provider.
• Hotel-first platform focus: Aven positions itself as a dedicated solutions partner for hotels, supporting how properties sell, distribute, and deliver guest experiences.
• Unified technology approach: The platform brings together data, workflows, and commerce to reduce fragmentation across hotel systems and improve operational clarity.
• Revenue and conversion emphasis: Smarter retailing and direct booking capabilities are positioned to help hotels drive higher conversion and revenue growth.
• Operational simplification: Automated workflows are designed to reduce internal complexity and allow hotel teams to focus more on revenue and guest engagement.
• AI-ready infrastructure: A cloud-native, modular architecture is intended to support emerging AI-based discovery and booking channels without disrupting existing operations.

Source: Aven Hospitality

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