Hotel booking is game of choice for millennials

Millennials have left the boomers and Generation X behind in terms of both business and leisure travel

Feb 9, 2023

A 20-year-old entering the hotel market now would have at least four times the choices of one who entered it in 1995, with, according to our tracking, 165 brands to choose from, against 48 in 1995.

Key takeaways

  • The top 20 brands have significantly lower levels of awareness within this cohort than for other generations;
  • Generation Y believes that the online travel agencies offer the best rate;
  • While some hotel brands may have fallen off the radar for Generation Y, others do continue to spark recognition.

Get the full story at HNN

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