Hotel developers blend dreams with realities

How hotel firms frame projects and brands has a huge influence on developers and owners, especially in an era in which the definitions of lifestyle and experience are broadening

Feb 15, 2024

Common sense must be applied, though, according to panelists speaking at the Hotel Investment Conference, Central & Eastern Europe, better known as HOTCO.

Takuya Aoyama, vice president of development for Central and Eastern Europe at Hyatt Hotels Corporation, said hoteliers and developers must balance dreams with reality. “Control the ego. A rooftop bar is not always possible,” he said.

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