Hotel gift card sales booming
Busiest time the last hour of Christmas Eve, 72% of guests spend more than the value of the gift card
Sabre has revealed insights that show hoteliers using its technology to sell gift cards and experiences, have the biggest shopping moment of the year in the hour before midnight on Christmas Eve.
Key takeaways
- The hotel gift card industry currently worth around $60bn, is showing year-on-year growth of average rate of 14%;
- The most popular shopping hour of the year, Sabre has revealed, is from 11pm to Midnight on Christmas Eve as last-minute shoppers snap up experiences rather than physical goods for loved ones;
- Hotel gift cards are also gaining in popularity among the corporate market, with businesses choosing to select a gift card for team members, stakeholders, and valued customers rather than traditional Christmas hampers.
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