Hotel performance growth slow, steady
Hotel industry performance in the U.S. and in markets around the globe is improving slowly but steadily, according to the latest STR data
The continued return of hotel demand to the top 25 U.S. markets and strengthening of most global markets, which during the pandemic suffered the most, is an encouraging sign of a return to normalcy.
Key takeaways
- Leisure travel does not appear to be letting up, and as the industry moves into spring break season, leisure travel should continue to be robust;
- Asian countries are currently reaping the benefit of China’s reopening, which should eventually spread to more distant countries;
- revenue-per-available-room growth outside the U.S. will likely show strong double-digit increases for the foreseeable future.
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