Hotelbeds launches new group brand, HBX Group
HBX Group simplifies the company's structure into four distinct brands under one new umbrella
HBX Group will go to market with a collection of best-in-class B2B solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse client base across more than 190 global markets.
Key takeaways
- Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents;
- Bedsonline, exclusively serving the retail travel segment bringing together all the travel products they need to complete and serve their travellers’ needs;
- Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions;
- TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena.
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