Hotelbeds launches new group brand, HBX Group

HBX Group simplifies the company's structure into four distinct brands under one new umbrella

Oct 19, 2023

HBX Group will go to market with a collection of best-in-class B2B solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse client base across more than 190 global markets.

Key takeaways

  • Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents;
  • Bedsonline, exclusively serving the retail travel segment bringing together all the travel products they need to complete and serve their travellers’ needs;
  • Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions;
  • TravelStack, providing all products, services and solutions to businesses looking to enter into the lucrative travel arena.

Get the full story at Hotelbeds

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.